If you been living on planet Earth for the past few years you know about Facebook. But it sounds just plain dumb to you and you don't get all of the hub bub. You may see it as a waste of time and frivolous crap. Well if that's your a business owner and you , then it's time to your views, old timer.
First and foremost, include your site (URL) and email address in all your existing ad campaigns; on your business cards and other marketing your business with print material. Include your address ought to be consistent throughout your materials including fonts, colors, logo, tag line, etc.. Thus build a relationship and your clients will come to recognize your image. Include your URL on all of your letterhead, business cards, brochures, envelopes, invoices, checks, fax coversheets, proposals, flyers, newsletters, press releases, and media kits. Let people know you have a method where you can be reached and information on your company's goods and services can be found at any time.
Editing or when shooting a video on a big screen or monitor, it's easy to lose potential of the size. The vast majority of your audience will be viewing it on a screen. Most of your video should be up, being careful to frame the subject matter closely, to enhance the visual experience for your audience. If you are recording or capturing PC screen video, zoom in on important content and use text in presentation material where appropriate.
First things first, you need to establish your credibility firmly - no point in losing them to girl or another man down the street. You can easily do this by updating their details you can keep in touch with them by eMail. Needless to say, some of them are business clients, some are personal, so you sub-list your"list" to be able to send messages that are appropriate. I.e. business customers might receive a fortnightly'business tips' newsletter, whereas your private customers only get birthday / anniversary / Christmas messages and so on for follow up.
You still need to distill your USP down to one or two focused sentences that clearly and concisely communicate the benefits of your USP to your customers. This statement should leave no question in your customers mind about what you do and what makes you different than your competition.
Mail - If the decision is to mail and you're a small business, the recommendation would be to utilize the 4.25" x 5.5" because of reduced postage price, reduced print cost and, hopefully, reduced design cost. Considering the USPO criteria, put coupons and an approach is to display your company information. Two or one coupons with a lay-out that is see here now pleasing will fit on the back. As it cheapens the look we don't recommend putting coupons. Do place a notification on the front the coupon specials are on the back.
The point of this article is to illustrate that these so called"two techniques" when done correctly are the same thing presented in a different way. The direct marketer that writes one (often long) page usually addresses all these points and much more that's out of the scope of this article. The men that swear by doing and linking it well also address all the above in their content. They are doing except that they're using it in ways that are different, the technique known as direct marketing.